The politician tapped into both their linguistically wired biases (word associations) and thus their brain chemistry to take control of them. For generations, and in recent years quite viciously, the population had been programmed to hate the "appropriate" people, to become colder, more emotionally indifferent, more selfish and atomised. Phrases with words such as "greatest" or "best" were preferred, anything that portrayed them as glorious winners, he assumed that is all it would take for them to forget how many were hungry, poor and struggling to survive and vote for him as "persuaded."
The politician smoothed his well trimmed moustache and prepared to meet the road rage victim's widow. How he hated these tedious people with their messy emotions. But the newspaper was coming and a nice article about how much he cared would do wonders for his ratings. He was carefully choosing his words firstly make her cry a bit more, teary photos with a caring politician were gold.Then he was planning to round the conversation up with some tough talking about road rage and hoped she would hug him at the end and say how wonderful he was to the reporter. Then of course he'd have to wait until they left before he could wash his hands. How he hated touching people!